In the world of digital marketing, social media advertising stands out as one of the most versatile and engaging tools available. Platforms like Facebook, Instagram, LinkedIn, X/Twitter and TikTok allow businesses to connect with their target audiences in meaningful ways while driving measurable results. But how does social media advertising compare to platforms like Google Ads, Google Local Service Ads, or Microsoft Ads in terms of costs and lead generation?

We’ll break down the benefits of social media advertising, provide insights into average costs and lead generation metrics, and show why StubbsFirm is the perfect partner to help you succeed on social media.

The Power of Social Media Advertising for Your Business

Social media platforms are where your customers spend a significant portion of their time—whether they’re scrolling through Instagram, networking on LinkedIn, or watching videos on TikTok. By leveraging these platforms, you can:

1. Build Brand Awareness: Social media ads help your business stay top of mind. With eye-catching visuals and engaging content, you can reach potential customers at every stage of their journey.

2. Engage Directly with Your Audience: Unlike other advertising channels, social media fosters direct interaction. Through comments, likes, and shares, your ads can spark conversations and build trust.

3. Highly Targeted Campaigns: Social media platforms offer unparalleled audience targeting based on demographics, interests, behaviors, and even past interactions with your brand.

4. Cost-Effective Options for Any Budget: Whether you’re a small business or a large corporation, social media advertising offers flexible budgets, allowing you to test and scale campaigns affordably.

5. Diverse Ad Formats: From carousel ads to stories, reels, and lead forms, social media platforms provide a variety of formats to captivate your audience and achieve your goals.

How Social Media Compares to Other Platforms

Social media advertising offers unique advantages, but how does it stack up against Google Ads, Google Local Service Ads, and Microsoft Ads?

Key Takeaways:

• Social media ads typically offer the lowest cost per lead but may require more nurturing to convert leads into customers.
• Platforms like Google Local Service Ads generate the most conversion-ready leads, but at a higher cost.
• Microsoft Ads is an excellent option for niche audiences, offering lower costs than Google Ads.

Average Cost and Lead Generation on Social Media

Social media advertising is highly cost-effective, but exact costs depend on several factors:

• Platform: Facebook and Instagram generally have lower CPCs (around $0.50–$2.00) compared to LinkedIn (which can be $5.00+ per click).
• Industry: Competitive industries like finance or legal may experience higher costs.
• Ad Objective: Lead generation ads often cost more than engagement-focused campaigns, but they deliver higher-value results.

Average Leads Generated:

Social media campaigns typically generate 20–40% more leads than display advertising campaigns due to their ability to engage users at multiple touchpoints. However, compared to Google Ads, these leads may be less conversion-ready, requiring follow-up nurturing through email marketing or retargeting.

Why Choose StubbsFirm for Your Social Media Advertising?

Running a successful social media advertising campaign requires more than just boosting posts. At StubbsFirm, we specialize in creating strategic, data-driven campaigns tailored to your unique goals and audience.

Here’s how we can help:

1. Custom Strategies: We’ll craft campaigns designed to engage your audience and drive measurable results.
2. Platform Expertise: Whether it’s Facebook, Instagram, LinkedIn, or TikTok, we know how to maximize the strengths of each platform.
3. Budget Optimization: Our team ensures your ad spend is allocated effectively to achieve the lowest cost per lead without compromising quality.
4. Advanced Tracking: We provide detailed insights into your campaign’s performance, from engagement metrics to conversion rates, so you can see exactly how your investment is paying off.
5. Lead Nurturing Support: Beyond the ads, we can help you integrate social media leads into email marketing and retargeting strategies to drive conversions.

Get Started with Social Media Advertising Today

Social media advertising is a powerful way to reach your audience, build relationships, and drive leads—all while keeping costs manageable. But to see real results, you need a strategy tailored to your business. That’s where StubbsFirm comes in.

Let’s create a social media campaign that not only delivers leads but turns them into loyal customers. Contact us today to get started on a customized plan designed to grow your business and achieve your marketing goals.